standard or adopoted product

what is a standard product means

simply standard product means offering same product/service or market mix without any modification for other new markets or segments which are not considered when developing product or marketing mix.
typical examples for standard products are coca cola, iphone and other mobile models, gmail,

what is a adopted product ?

adopted product is making change on product/service or marketing mix with consideration on the market or segment that the product is going to offer.
for example mc donalds indian vegetable foods, mc rice in sri lanka, versions of books for regions such asian low priced version
before analyzing the adaptation and standardization better to keep in mind that there is no case exist with 100% standardization or adaptation. at least advertising, packing, colour, shape will be change slightly.

when standard product will work?

when the needs and wants of the new market or segment match to existing market or segment of customers
for example coca cola
when product created worldwide image and reputation for example iphone
when there is a good demand for firms product in new market or segment
when the customers are mobilizing world wide or geographically for example MC Donald

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when adopted product will be work?

when a product is affected by country of origin effects for example by the lower quality chinese mobiles huwaei phones are facing problems
when the customers needs and wants are vary significantly for example the dress which are comfortable and acceptable in USA wont be match the indian customers may because of culture or weather conditions etc

when existing product have bad image
when legal and political issues are exist in a country or region for foreign product specially countries like china, japan who encourage local brands

when product or marketing mix not match to the new market or segment typical example will be the difference in advertisements of multinational products will vary country to country.

factors affects on decision

finally when deciding the product adaptation or standardization it is better to conduct good research on market and market environment. some factors which will be significantly affects on this decision are
customer needs and wants
economical environment of new market
political environment
weather and other climate conditions
culture of the new market
regulations specially related to packaging, advertising etc