How To Market In The New Web

Online marketing has metamorphosised within the last decade, it is barely recognizable to the early nineties models of promoting a website. Then it was about submitting your website to directories. A site like Yahoo directories would arrange these submissions into categories and topics. But as the number of websites increased, directories proved to be ill-equipped for the job of providing information to the net users. Then enter search technology, particularly Google. With search engines you would simply be able to cut through the chase and get to what you wanted using a search query. This changed the game of marketing from submitting websites to search engine optimization (SEO). Indeed SEO that includes the progression from keyword density of the late nineties all the way to theme density and the current Latent Semantic Indexing (LSI) has been the bulk of internet marketing to date. And now with the strong wind of Web 2.0 blowing, marketing online is facing an imminent shift. However unlike preceding marketing methods that were sort of phased out with new technologies, Web 2.0 seems to be an addition rather than a take over. To give you an idea of how much market Web 2.0 is controlling, MySpace.com one of the major Web 2.0 presences receives twice as many visitors as Google.com in a day. MySpace has over 100 million members that login frequently. Keep in mind that Google controls as much as 40% of the search market. Then consider that there is Bibo.com, Hi5, Del..Icio.Us, Digg.com and hundreds more. As a business this is a market you cannot afford to ignore. There are some proven techniques and strategies that are well able to target this well profiled market. Incorporating them into your website makes you Web 2.0 ready. They include; RSS : This stands for Really Simple Syndication. This technology allows a user to be notified of changes in a website of interest immediately. All they need to do is subscribe to the websites RSS feed. The user need not keep manually checking your website for updates. Tagging : This is particularly a phenomena of book-marking sites like Del.Icio.Us. Tagging involves assigning your web pages with one word that best describes the content in each page. This allows a user of a book-marking site to easily find content that other users have tagged with a particular tag of interest. News Submissions : This technique is great for creating wide spread instant buzz for your site. News submission sites like Digg.com allow its users to suggest interesting content. The content is then availed to other users who vote on it. If it becomes popular that site can attract hundreds of thousands of visitors in a matter of days. -- About the Author The author recommends an All-in-One Small Online Business solution by SiteSell called Site Build It. Get a detailed Site Build It review here.